Ricky’s: Great for Halloween and Weird Demonstrations
Ricky’s is a costume superstore here in New York that has never had any significance to me whatsoever outside of the Halloween season. Perhaps they realized that many people felt that way and were trying to drum up some interest by launching a series of “help” demonstrations at various stores across the city.
As defined on their website:
There are nine Help displays across Ricky’s stores in Manhattan. In Soho, there is a man in high heels running on a treadmill in the window, advertising Help’s blister pads (called simply “help, I have a blister”). On 13th street, people will be sleeping all day to promote Help’s sleeping medication (“help I can’t sleep”). In the store’s 35thstreet outlet, a mannequin is being gruesomely dismembered with an axe, for people to wonder what the hell is going on.
The displays are meant to attract attention, but also demonstrate how Help plans to distance itself from the clinical, impersonal, intimidating image of the healthcare industry.
This is all fine & well, but really, the guy running in high heels doesn’t say anything about healthcare to me. It says this guys is having way too much fun in women’s heels. Click here to see. Also, the sleeping demonstration (in photo above) looks super creepy. So glad it’s right across from my apartment.
